Because social media apparently matters more than real life, people are now foregoing vacations to instead go on “fakecations.” These involve posing in front of destination posters, using knuckles as stand-ins for bare leg stand-ins and, basically, playing pretend.
Of course, a fakecation won’t do much for a DMO’s revenue stream.
So what’s a destination marketer to do? Will millennials, only interested in impressing their friends, stop traveling altogether? Will all vacations become fakeations? Is the world coming to an end?
Instead of panicking, DMOs could get in on the fun times, and do some Instagram newsjacking of their own. Here are a few ideas:
- Troll the #fakay and #fakecation hashtags. If you see any fake photos in your destination, shout out to the folks who posted them. Be witty. Be clever. Tell them how much more awesome your destination is IRL. Offer to show them around. Send them a link to low-cost flights.
- Take a series of real-life photos in front of your destination’s landmarks with DMO staffers. Then, take a series of staged, fakay photos. Post ‘em, and ask your fans and followers to pick the real from the fake.
- Showcase the REAL charms of your destination. Take some killer shots and tag ‘em with your own hashtag — #realcation, #takethatfakeaction, #getonaplane — whatever works. Make people jealous.
- Write a list, “10 Reasons Why a Real Trip to (your destination) Beats a Fakecation”. Make it funny, witty, irreverent. Or, “Don’t Believe Everything You See on Social Media: How to Spot a Fakay” (filled with ways to tell if someone’s actually been to your destination). Or make up one of your own.
Bottom line: get in on the conversation in an engaging way. Break out your sense of humor. Be amusing. This is a hell of an opportunity to have some social media fun. Don’t miss out! Potential travelers are waiting.
TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc. JB Inc. is a different kind of web firm. We focus on aggressive performance improvement for DMOs and travel companies.
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