Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 8/1

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.com. We’ll be doing this round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Speak Coloradan: Apparently, folks in Colorado have a language all their own — and Visit Colorado pubbed a handy dictionary.
getyourguideGetYourGuide brings in the $$$: The tourism start-up just raised a cool $25 Million. They’re looking to be the OpenTable of activities, but TripAdvisor might put up a fight.
Fair game in Montana: It’s fair and carnival season, and we’re digging the zipper clip from the Montana State Fair. Who’s up for a ride?
Summertime in Tahoe: Visit California’s share of this Lake Tahoe North photo by Peter Spain is making us long for a cool swim in that crystal clear water. Because it’s SO HOT HERE.
Snow angels in August? In case you’re tired of summer temps, it’s winter on the other side of the globe. Check out these wild photos (shared by Visit Melbourne) of snow flurries and sunshine.
Forrest Gump on travel: According to Yahoo Travel, everything we need to know about jetsetting we learned from 90s movies. Trust us, you don’t wanna miss a thing.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

Standard
Tourism

New DMAI Report Outlines Hottest DMO Trends, Opportunities

dami-report

When it comes to the destination marketing world, nobody has their finger on its pulse like the folks at Destination Marketing Association International (DMAI). (They’ve got 600+ DMO members, after all.) So their newest report, a product of their Destination Next endeavor, is worth a thorough read by anyone interested in the ins and outs of our tourism universe.

The 44-page report was drummed up based on survey responses from 327 DMOs in 36 countries.  There are lots of interesting nuggets (we recommend you download it and read it in full),but one of the most interesting aspects is the list of trends identified by DMOs.

Here are the top 20:

  1. Social media’s prominence in reaching the travel market (e.g., Facebook, Pinterest, Twitter, Weibo).
  2. Mobile platforms and apps becoming the primary engagement platform for travelers.
  3. Customers increasingly seeking a personalized travel experience.
  4. Smart technology (e.g., phones, bag tags, and cards) creating new opportunities for innovative new
    services and processes.
  5. Travelers demanding more information, control, interaction, and personalization.
  6. Geotargeting and localization becoming more prevalent.
  7. Brand identity for destinations becoming more critical in terms of meeting planner perceptions about
    value and experience.
  8. Customers increasingly looking for a travel experience that allows them to experience a local’s way of life.
  9. Technology enabling faster decision-making by customers, thereby, increasing business to a destination.
  10. Consumers becoming increasingly comfortable with ordering products online.
  11. Hotel taxes increasingly vulnerable to alternative politically based projects.
  12. Big Data arriving for the tourism industry.
  13. The brand of a destination becoming a more important factor in travel decisions to consumers.
  14. Governments facing pressure to reduce or eliminate direct financial subsidies to the tourism sector.
  15. Short-stay trips and mini vacations becoming increasingly popular.
  16. More third-party information providers aggregating content about destinations.
  17. Peer-to-peer buyer influence driving customer purchases.
  18. Governments dealing with tourism from an integrated, multidepartmental perspective, focused on
    economic development.
  19. Customers increasingly going directly to suppliers for goods and services.
  20. Economic conditions continuing to be highly volatile, subject to global and regional shocks.

In addition to the trends, the report outlined the DMO’s planned responses, too. Plus, it identifies future priorities, transformational opportunities and lots of other good stuff. Give it a read, and glean some knowledge from fellow tourism pros.

Oh, and if you need ideas on how to forge ahead and stay competitive, you can always give us a buzz. ;)

Standard
Tourism

What TripAdvisor’s Purchase of Viator Means for DMOs

viator-screenshotLast week, TripAdvisor dropped a tourism bomb: they’d scooped up Viator, a popular, highly curated tour and activity booking engine. This means the world’s largest travel site is getting, well, larger.

Since TripAdvisor is a crucial aspect of the tourism space, this acquisition will definitely make waves for DMOs. Here are some takeaways for destination marketers to remember as T+V head off on their honeymoon:

  • Mobile. MOBILE. As we’ve said a million times before, mobile is everything. On-the-go bookings will continue to increase in importance, and this is especially true in this scenario. Viator has real-time booking capabilities.
  • TripAdvisor has its eyes on the prize. As they said in a Skift interview last year, they’re planning to be the go-to provider for restaurants, tours, activities and more. Viator is just one piece of the pie.
  • Reviews are only growing in importance for potential travelers. Both TripAdvisor and Viator feature reviews, and they’re taken pretty seriously. Make sure you’re schooling your stakeholders on how to handle reviews — for better or worse.
  • Are you aware of your destination’s presence on Viator? Who’s there? Who isn’t? What it offers visitors to your destination? The site features more than 20,000 bookable tours. Get familiar.
  • If you’re not already maximizing your relationship with TripAdvisor, now’s the time. They have 260 million monthly visitors, after all. This doesn’t have to mean paid advertising — there are lots of opportunities to amplify your destination’s presence  (and help your stakeholders manage their reputations, too). Dig in and check out what tools you can take advantage of — widgets, photos, buttons, etc.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

Standard
Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 7/25

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.com. We’ll be doing this round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

The secret side of Stockholm: A hidden cafe, a hidden park and a hidden bar shared by Visit Stockholm are making us want to take a surreptitious trip to Sweden.
“Spaghettieis” is a thing: Ice cream that looks like spaghetti? Visit Germany’s got it. And summer was made for ice cream.

Tequila, anyone? Visit San Antonio had the right idea for National Tequila Day. Rocks, salt, please.
Flying is safe: Despite the recent air disasters, statistically, planes are still one of the safest ways to travel.
TripAdvisor + Viator = <3: TripAdvisor is scooping up the popular tour and activity site, Viator, for $200 Mil. That ought to expand their repertoire.
#WorldCup: Social Media Today’s analysis of the best and worst brand Tweets of the World Cup definitely caught our eye. Bravo, Hyundai. But Delta – #ouch.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

 

Standard
Brand Journalism, Tourism

Fakecationing Is Now a Thing; How DMOs Should Strike Back

Because social media apparently matters more than real life, people are now foregoing vacations to instead go on “fakecations.”  These involve posing in front of destination posters, using knuckles as stand-ins for bare leg stand-ins and, basically, playing pretend.

Of course, a fakecation won’t do much for a DMO’s revenue stream.

So what’s a destination marketer to do? Will millennials, only interested in impressing their friends, stop traveling altogether? Will all vacations become fakeations? Is the world coming to an end?

Instead of panicking, DMOs could get in on the fun times, and do some Instagram newsjacking of their own. Here are a few ideas:

    • Troll the #fakay and #fakecation hashtags. If you see any fake photos in your destination, shout out to the folks who posted them. Be witty. Be clever. Tell them how much more awesome your destination is IRL. Offer to show them around. Send them a link to low-cost flights.
    • Take a series of real-life photos in front of your destination’s landmarks with DMO staffers. Then, take a series of staged, fakay photos. Post ‘em, and ask your fans and followers to pick the real from the fake.
    • Showcase the REAL charms of your destination. Take some killer shots and tag ‘em with your own hashtag — #realcation, #takethatfakeaction, #getonaplane — whatever works. Make people jealous.
    • Write a list, “10 Reasons Why a Real Trip to (your destination) Beats a Fakecation”. Make it funny, witty, irreverent. Or, “Don’t Believe Everything You See on Social Media: How to Spot a Fakay” (filled with ways to tell if someone’s actually been to your destination). Or make up one of your own.

Bottom line: get in on the conversation in an engaging way. Break out your sense of humor. Be amusing. This is a hell of an opportunity to have some social media fun. Don’t miss out! Potential travelers are waiting.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

Standard
Tourism, Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 7/18 Edition

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.com. We’ll be doing this round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Snapshots of Salt Lake: We’re digging the winners of Visit Salt Lake’s  ‘Salt Lake Exposed’ photo contest — from skateboarders to stoplights, we feel like we took a insta-cation to Utah.

Bambi’s mom lives: Disney lied. In the meadows of New Hampshire, Bambi and his mom are alive and well and SO ADORABLE. Thanks to Visit New Hampshire for bringing the truth to light. #NHSummer

Pot tourism trinkets: Every niche needs its souvenirs, and now Colorado’s burgeoning marijuana tourism sector has its own trinkets for travelers to take home. They’re calling it, “toking tourism.”

UK to blast off: The UK is looking to take tourists into space by the end of the decade. IE, soon. A spaceport is in the works.

We all scream for ice cream: Conde Nast Traveler readers pick the best ice cream shops in the world (including TWO in Texas, JB’s home state!). Annnnnnd now we’re drooling.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

Standard