Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 8/29

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.ctommy-eliassenom. We’ll be doing this tourism news round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Hyperlapse hits Instagram: In a world that’s all about speed, Hyperlapse is the new hotness.  The new app allows users to take high quality, time lapse vids with just a smartphone. (Visit Las Vegas has already gotten in on the game.)
Epic eats at Epicurience: Loudoun County’s culinary cornucopia kicks off this weekend at the gorgeous Morven Park. So much deliciousness, so little time.
Overwhelmed America: We’re loving this infographic by the U.S. Travel Association. Never underestimate the importance of vacation.
Amazing auroras: Aurora (Northern lights) season has arrived, according to this pic by Tommy Eliassen Photography, shared by Visit Northern Norway. Mother Nature knows what she’s doing.
SKYCOASTER: Visit Orlando’s vid says it all. WE WANT IN. Because summer is all about roller coasters, especially ones without seats.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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Tourism, Uncategorized

AAA’s Labor Day Travel Forecast Hits Whopping Six-Year High

Via AAA

Via AAA

Looks like Labor Day’s gonna be a doozy for destination marketers. According to AAA’s annual travel forecast, almost 35 million Americans will leave their hometowns for a little adventure — 29.7 million of those on four wheels.

Helping fuel (get it? FUEL? ha!)this mass exodus are increased consumer spending and low gas prices; lowest for the month of August since 2010, in fact. The current price of gas is $3.44 compared to $3.59 on Labor Day last year — an impressive drop.

People are feeling good about their bank accounts, so they’re willing to shell out the cash (or credit) to travel again. Hallelujah.

See also: 5 Ways DMOs Can Boost End-of-Summer Travel

Memorial Day was on the ups, too, so it looks like numbers from this summer should be pretty sweet. Gotta love the season of barbecues, pool parties and wanderlust.

Hopefully, you’re doing your best to maximize visitation for the next week or so … hint, hint.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 8/22

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.com. We’ll be doing this tourism news round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Like lightning: We’re totally enamored with these photos of Tucson’s monsoons. Mother Nature, you’ve outdone yourself!
Passionate about produce: This quote (shared by Clinton County of Southwest Ohio) made us want to buy 16 tons of tomatoes from Phil Swindler, of Swindler & Sons Florists, Inc.: “I am stupidly passionate about tomatoes.” Because enthusiasm is everything and #supportlocalfarmers.
Mini Abe and his ice: Abe Lincoln dumping ice water out of  his stovepipe hat might be our favorite ice bucket challenge video yet. Bravo, Enjoy Illinois.
Visit Salt Lake’s sense of humor: Kudos to our Utah brethren for sharing some satire about their destination, via The Onion.
#TunicaTreasure: Tunica, MS, is sending fans on a treasure hunt to find eight prizes hidden in eight casinos. Who doesn’t love a treasure hunt, Goonies-style?

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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Tourism

Study Shows Lots of Americans Aren’t Using Their Vacation Days

Everybody loves vacation, right? It’s a given that we’re all yearning to travel, to get away, to cast off the shackles of responsibility for at least two weeks a year.

As it turns out, many Americans are becoming “work martyrs”, too intimidated by their corporate culture to take their earned leave. Basically, people are flushing vacation time down the toilet.

What’s wrong with this picture?

The new study, a product of the U.S. Travel Association’s Travel Effect initiative, shows that four in ten workers don’t take all of their paid time off (PTO) each year. This, despite the fact that 96% of workers say that taking PTO is important (51% say it’s “extremely important”).

So what’s the problem? Well, according to the study, employers aren’t doing much in the way of encouraging staffers to take vaca. That, along with senior leaders sending mixed signals, seems to be keeping people from embracing off time.

So what can destination marketers do about this serious problem? Convince people that travel is exactly what they need. Help them let go of the guilt factor and embrace their hard-earned vacation time. Give them compelling reasons to book that trip. Hit ‘em in the heart.

Clearly, something needs to change. As destination marketers are well aware, travel and vacation time are powerful. The study also revealed that people who use all of their PTO report a higher degree of happiness in personal relationships with family/friends. That’s a pretty big deal.

Travel = happiness, y’all. Start reminding people.

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Tourism, Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 8/15

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.com. We’ll be doing this round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Félicitations! France is the tourism capital of the world. The U.S. sails in at second.
Bo knows Wisconsin: University of Wisconsin Badgers Mens Basketball Coach Bo Ryan will be selling his state’s tourism offerings in a new ad.
Jackie Chan for Indonesia: The ultimate action star is Indonesia’s newest tourism ambassador.
Two sugars, please: Afternoon tea in England is just what we need this week.
Keene, NH remembers Robin: A fictional advertisement for Parrish Shoes from the set of Jumanji has become a makeshift memorial. Awww.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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Tourism

New Study Shows Vacationers Are All About Their Mobile Devices

It’s no secret that we’re all joined at the fingertip with our smartphones. They rarely leave our side, from the time our eyes open in the a.m. till our heads hit the pillow at night.

And according to the Vacation Technology Survey, recently commissioned by CoPilot, this love affair with our mobile devices extends to vacation time.

Their study found 89 percent of people bring a smartphone with them on vacation. Many folks (more than half) bring multiple devices. Tablets are most popular (54 percent), with laptops a close second (53 percent).

So how are travelers using their smartphones? Local search (93 percent) and GPS directions (77 percent) top the list of uses for smartphones and tablets. GPS apps came in as the most popular way to navigate, beating out personal navigation devices (32 percent), paper maps (32 percent) and printed directions (31 percent).

Back in the day, vacations meant dragging along guidebooks, atlases, paper maps and all kinds of other tools. Planning had to be done in advance, particularly if travelers wanted to seek out the undercover awesomeness of any given destination. Now, mobile devices allow travelers to feel more like a local by seeking out hidden gems and highly rated spots via search.

For destination marketers, this is a wake-up call to make sure you’re on top of local search. Create killer content that’s useful to on-the-go travelers, optimize for search and stay on top of mobile marketing.  Otherwise, you’re missing out on a major piece of the tourism pie.

For more goodies from the study, check out their infographic.

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Social Media, Tourism

5 Ways DMOs Can Boost End-of-Summer Travel

The dog days of summer are upon us, which means fall is right around the corner. And while everyone loves the season of  pumpkin spiced lattes and leef peeping, you’d be hard pressed to find a destination marketer who isn’t sorry to see summer go.

If your DMO wants to get the most bang for their buck out of these last few weeks of summer, here are a few ways to get those travelers booking trips ASAP:

Make Labor Day look awesome: Labor Day weekend is summer’s last hurrah, and if your destination has anything special going on, now’s the chance to tell the world. Talk to partners and create an all-inclusive list of Labor Day activities, events and specials, then revolve all your marketing efforts around it for the next couple weeks. Push Labor Day through every channel you’ve got (blog posts, Facebook posts, Pinterest board, Tweets, etc.), and remind visitors how epically awesome that last weekend of summer can be.

Run a fun giveaway: There are a million and one ways to run attention-getting promos. Try giving away summer swag to random fans via Twitter, or ask Facebook fans for their fave summer memory and offer up a weekend stay. Or, do an in-destination giveaway for anyone who comes to town through the month of August (an added incentive to book) – have a street team surprise a few random tourists with a Go Pro for recording summer memories.

Write an open love letter to summer: Open letters are all the rage (we’ve even written one ourselves), so pen a letter to the summer months. Make it clever, catchy and chock full of all the reasons why summer is unforgettable in your destination. Put some paid media behind it, and get it on every social channel you’ve got. Even push it via PR and see if you can get a spot on your local morning show heralding what’s awesome about the rest of summer, or a story in a national blog or pub about why summer in your destination is the best ever.

Crowdsource summer content: If you’re not already crowdsourcing content from across the interwebs, WHY NOT? Either way though, now’s the time to get to crowdsourcing all the summer stuff eager travelers (and locals) have been posting all over social media since Memorial Day. Search high and low and find the best content that’s out there about your destination (PICTURES PICTURES PICTURES) and do a massive push highlighting epic summer fun. Because seeing other people have the time of their lives is the ultimate travel incentive.

Place some highly targeted media: Sometimes, last minute media is most effective. Run some niche ads via Facebook and Google with a powerful CTA. Create a compelling summer landing page (using some of the above ideas, if you like) and offer up your best summer deals, packages and offers for last-minute travel. Everyone wants last-minute travel deals, after all (have you seen the search traffic that phrase gets? Woah.).

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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