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Brand Journalism, Media, News, Social Media, Tech, Tourism

Life Online: The Web in 2025

I’m SO EXCITED to announce my new speech for my destination friends and their stakeholders. Ever wonder if where your spending digital dollars is a real investment? I can answer that! This talk covers:

• Is the GDS dead and what does that mean for the Travel Industry?
• Is Google really going to displace DMOs and CVBs?
• Net Neutrality’s impact and what small businesses can do about it
• Defensible marketing practices that have longevity
• Where wearable technology is headed and how to tap in
• The death of the website and the rise of…..???
• Preparing your loyalty marketing to the changes impending
• Digital Dropouts – is this a thing and how to prepare for the “new counterculture”
• What will happen with Social media and are you wasting time and money now?

How can I look 10 years ahead and give accurate prognostications? It’s kinda my thing, calling trends. It’s what I do, and I’ll do it for you.

Don’t miss out, I’m only accepting a limited amount of cities.
~Jenn
Jennifer@jenniferbarbee.com

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Brand Journalism, Business, Media, Niche Travelers, Tech, Tourism, WTG! The *best* lists...

Are you a painkiller or a vitamin? Five ways to find out.

Start-up environments often talk about this theory. It’s a great way to put your destination, business or product to the test. Considering the latest news that over 1/2 of Americans took NO VACATION over the summer (me included, hint-hint Paris;)), it’s more important than ever to stand out as a disruptor of thoughts and plans. As the title suggests, it may come down to how you’re viewed.

Remember your last toothache? I’ve had 4 children and I’d rather have a 5th sideways over a toothache. Ouch! Notice the feeling you have when you’re in pain. You’d do just about anything to relieve it right?!? Whether you prefer homeopathic methods or go straight for the Vicodin cocktail, you NEED a pain killer.

Now, tell me the last time you bought vitamins. Hush up wellness freaks-this part is not for you. :-P. The theory goes, you are less likely to feel pressed to buy vitamins that may avoid problems. But, if in pain, will definitely get that painkiller. Be a painkiller.

1. Painkiller brands promise relief, and deliver in short doses.
2. Painkiller brands are more valuable than the cash spent. You don’t have to be cheap, please don’t be. But, the visitor needs to leave feeling they should have paid twice as much for what they got.
3. Painkiller brands relieve a specific need. Stress relief is the obvious relief spin for travel (if it’s only stress relief, sell that s*** like they’ll never have another problem), try and be more specific if you can. Americans thrive on stress as a badge of honor.
4. Painkiller brands are ON TIME. Stop forcing un-targeted visitors to come Wed night to your limited service property when they have a job. Fish where AND when the fish are.
5. Painkiller brands become staples to their buyers. If you and I were friends and I told you I had a migraine, chances are you would have a brand suggestion. We are loyal to our painkillers. We tell our friends and families when they are in need.

If the dog doesn’t like the dog food, the packaging doesn’t matter. Cultivate your travel business as a true painkiller. This does threaten the “we are for everyone” milk toast brands. But, wouldn’t you rather increase your conversions instead of useless impressions?

When running your next campaign, run an A/B strat with one very specific pain-relieving message and let me know how that performs. Then add me on your speed dial the next time you find yourself in need of a little pain relief.

Tomorrow is Friday! See what I did there, easing that work worry already.
Peace, love and bed tax <3
Jenn

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Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 9/5

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.com. We’ll be doing this tourism news round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Hotel websites win: OTAs aren’t everything, as it turns out. A new study suggests that travelers make their final hotel decision by visiting the hotel’s website directly. Oh, and reviews are everything.
Philly photos: Visit Philly called on fans to pair their fave photos with Phillyosophy taglines. The big winner gets their photo plastered on an I-95 billboard this fall, plus wins a jam-packed Philly weekend.

Shawshank saved: In our fave pop culture tourism story of the week, Shawshank gets a redemption (HA!). The prison where the popular flick was filmed escaped demolition several years back, and it’s since been transformed into a bustling tourist attraction.
Plane sheets are a thing: Get an LOL out of this list of ridiculous travel accessories likely to drive other passengers insane.
1985, here we come: Science says time travel a la Back to the Future may be theoretically possible. Mind. Blown. Now that’s a vacation we could get into.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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Weekly Tourism Wrap Up

TMI’s Weekly Tourism Wrap Up: Cool Stuff on Our Radar, 8/29

In honor of the end of the week and our love for you, dear readers, we’re presenting a weekly wrap-up of cool tourism-related stuff we’ve spotted. Anything is fair game for this post, from a rad Instagram photo to a multi-million dollar brand campaign to our fave new hashtag.

So if you’ve got tips or awesome content you think we oughta mention, email us at press@jenniferbarbee.ctommy-eliassenom. We’ll be doing this tourism news round-up on the weekly, so you’ve got something else to look forward to on Fridays. ;)

Hyperlapse hits Instagram: In a world that’s all about speed, Hyperlapse is the new hotness.  The new app allows users to take high quality, time lapse vids with just a smartphone. (Visit Las Vegas has already gotten in on the game.)
Epic eats at Epicurience: Loudoun County’s culinary cornucopia kicks off this weekend at the gorgeous Morven Park. So much deliciousness, so little time.
Overwhelmed America: We’re loving this infographic by the U.S. Travel Association. Never underestimate the importance of vacation.
Amazing auroras: Aurora (Northern lights) season has arrived, according to this pic by Tommy Eliassen Photography, shared by Visit Northern Norway. Mother Nature knows what she’s doing.
SKYCOASTER: Visit Orlando’s vid says it all. WE WANT IN. Because summer is all about roller coasters, especially ones without seats.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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Tourism, Uncategorized

AAA’s Labor Day Travel Forecast Hits Whopping Six-Year High

Via AAA

Via AAA

Looks like Labor Day’s gonna be a doozy for destination marketers. According to AAA’s annual travel forecast, almost 35 million Americans will leave their hometowns for a little adventure — 29.7 million of those on four wheels.

Helping fuel (get it? FUEL? ha!)this mass exodus are increased consumer spending and low gas prices; lowest for the month of August since 2010, in fact. The current price of gas is $3.44 compared to $3.59 on Labor Day last year — an impressive drop.

People are feeling good about their bank accounts, so they’re willing to shell out the cash (or credit) to travel again. Hallelujah.

See also: 5 Ways DMOs Can Boost End-of-Summer Travel

Memorial Day was on the ups, too, so it looks like numbers from this summer should be pretty sweet. Gotta love the season of barbecues, pool parties and wanderlust.

Hopefully, you’re doing your best to maximize visitation for the next week or so … hint, hint.

TRAVELMARKETINSIDER.COM is owned and published by Jennifer Barbee, Inc.  JB Inc. is a different kind of web firm.  We focus on aggressive performance improvement for DMOs and travel companies. 

Keep your vendors, increase results. :-)

For an initial analysis and discovery call, email sales@jenniferbarbee.com

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